Are you struggling to write a new blog post? or do you find your topic is so boring?

If so, I would like to tell you that you are not alone and there are so many people, who face this problem. Also, you may spend so much time on searching, preparing and writing a new blog post and then you may find it boring or you may discover that you chose a boring topic.

A few days ago, I read a blog post, which is about how to write a good interesting blog, and this post gives some steps to make your blog post more interesting.  One of these steps is “choose an interesting topic”. So my question here is that:

Is there really a boring topic?

I do not think so because what I strongly believe is that there are only boring contents and we, as writers of blogs, make our posts not interesting.

So what should we do to get over that?

When you choose a topic to write about, there is a small tactic that is recommended to be used before writing a new blog post. This tactic is based on applying “who,” “what,” “when,” “where,” “why,” and “how” questions to your topic and then try to find out what would make the topic interesting to you and after that see what you can come up with. Then, the next step will be that “find what your audience wants to know about your topic” by using Q&A sites such as Quora. Thus, you find what would make the topic interesting to you and your audience and then I am sure that you will find at least an interesting thing between you and your audience.

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It is important to know that the usage of social media platforms, particularly Facebook, Twitter and LinkedIn, has been increased these days. Moreover, these three social media tools are considered the most popular social networking sites around the world, especially Facebook.

For this post, I have chosen a blog post, which its title I’m 13 and None of My Friends Use Facebook, to talk about. Ruby Karp, who is the writer of that blog post, talked about her experience with Facebook and why her friends are using other platforms such as Instagram and Snapchat. I do agree with her that teens are not interested in Facebook at all and after having read her post I just noticed that I have 25 nephews and all what they are talking about are Instagram and Twitter and they are not using Facebook at all as well as they find Facebook so boring.

So here, I will leave some questions for the present and the future so we may find answers to them.

Is Facebook really losing its popularity between teens?

Can we say that the trends are for Instagram, Twitter and etc?

If Facebook is really losing its popularity, are businesses aware of that?

Even though I am still interested and also addicted to Facebook between all other platforms, I can see that teens have other interests.

One the other hand, I have read a blog post, which its title I’m 15 and All My Friends Use Facebook and Adora Svitak, who is the writer of that post, has other ideas that are different from Ruby Karp’ thought. Interestingly, Adora Svitak commented that “We weren’t born using Facebook. It takes time to like the thing and I’m 15 and all of my friends use Facebook”.

Although Adora gave a good thought, I still agree with Ruby Karp’ thought that Facebook is losing its popularity among teens.

These days, social media platforms have been used a lot by businesses as marketing programs to support their marketing strategies. However, the question here is that why have social media been used a lot by businesses?. The answer is that social media has become a part of people’s life and also it influences their daily life. Therefore, there is no wondering why businesses are using them.

For my post today, I have chosen a blog post, which talks about steps to determine the perfect social media strategy, to write about. Interestingly, the blog post gave five steps that set the foundation for a successful social marketing strategy and one of which is “define your goals” before diving into the social media world. The second step is “identify your target audience” and businesses in this step should ask themselves that who is our ideal customer?. The third step is “target the appropriate social media platforms” such as Facebook, Twitter, YouTube and etc. The following step is “define your unique selling proposition and core topics” and the last step is “create an editorial calendar”.

I have found that blog post interesting because it highlights two important steps, which are “define your goals” and “identify your target audience”. I strongly agree with the writer in these points, especially the first point, because it is important for businesses to know their goals of using social media platforms and also to know what kind of people are they looking for before diving into social media world. Moreover, “define your goals” is consider the foundation for any strategy to evaluate your results in the end. On the other hand, I have seen a lack of these steps because they do not include a step to measure the results.

 

Here are three related links

http://www.socialmediaexaminer.com/how-to-setup-a-social-media-business-strategy/

http://www.entrepreneur.com/video/222825

http://www.socialmediaexaminer.com/4-social-media-goals/

It is important to know that the usage of social media tools, especially Twitter and Facebook, has been increased these days. However, having a blog is considered a foundation for all your social media activities because a blog allows you to build a big picture of who you are, which is difficult to do on Twitter for example.

For this posting, I have chosen a blog post, which its topic is “why you should blog to get your next job”, to write about. Interestingly, this topic gives five reasons why a blog can get you your next job and one of which is that a blog is your resume, which allows you to highlight the skills on your resume. The second reason is that a blog gives you a positive digital footprint when potential employers investigate you online. Furthermore, because employers are looking for employees who are knowledgeable and well-connected as well, a blog helps you build a network and also it makes you interesting to employers. Moreover, not only does blogging keep your knowledge current, but it will also keep your skills sharp because you create a new content for your readers.

I have found this blog post interesting because of two points which are not only does a blog keep your knowledge current but it also gives you a positive digital footprint. I strongly agree with the writer on these two points because a job-seeker can have extremely good opportunities to deliver the web address of their blogs on their resumes and also a job-seeker can extend the interview and he or she can tell more about their abilities on their blogs such as current events in the industry, their views on trends and developments and so on. On the other hand, having a blog can hurt job-seekers, particularly when they provide information, which might be controversial such as political and religious views.

Owing to the fact that it is really important to be active on social media online with your customers, some businesses do mistakes when getting more involved, especially small mistakes.

This article talks about some social media mistakes that hurt your relationship with consumers and some of which are posting too much or not enough or in some cases missing a couple of typos as well as the article talks about the importance of the platforms on social media for feedback. Interestingly, this article shows some results of searching that has been conducted in the UK by a company and nearly 1000 consumers have been asked about what might damage their opinion about a brand that uses social media online. The results show that poor spelling and grammar was the biggest turn-off at 42%.

I have found this article important because it looks at small mistakes that may damage your brand when using social medial online as a channel. I strongly agree that posting too much will result badly on your brand because when doing that your customers get confused and you find your brand being hurt. Spelling mistakes are really common when posting on social media sites, especially on Twitter, because people usually are in their haste to tweet. So I suggest that you let your colleagues check out what you are going to post to get some feedback and you may adjust before posting. On Facebook I have found that it provides a good platform for feedback so businesses can see if they promote good or not and they can also identify how their consumers feel about them as well as businesses have an option on Facebook to have a chart that shows all activities on their pages in terms of number of readers for each post and more features, which are good at analyzing your activities. Moreover, many social media sites provide perfect platforms for feedback such as Klout and YouTube.

 

Here are three related sources

http://wagepoint.com/blog/how-to-monitor-your-brand-on-social-media

http://socialmediatoday.com/asnood/1418086/how-you-are-ruining-your-social-media-credibility-bad-spelling-grammar

http://www.socialnomics.net/2013/07/13/can-too-much-tweeting-sharing-ruin-your-social-media-reputation/

This article, which is about How To Keep a Blog Post Outline From Going Off the Rails, has been written by Sean D’Souza. The main idea behind this article is how a person drives his or her idea when writing a blog post or an article rather than being driven.

  The writer gave an example that if you would start writing your article about cartoon, which is according to the writer wild for a single article. So in this case, you need to take a step down to a related sub-topic such as choosing cartoon faces to have some control about the topic. However, you are still slightly out of focus because there are many cartoon faces such as upset, hungry, sad, curious, tired cartoon faces or so on. So you need to take a step down again to a related sub-sub-topic such as choosing angry cartoon faces.  Now, you will be more confident of tackling the “angry cartoon faces” topic because you can see that an outline is starting to form in your head.

 I have found the article useful because it looks at an important aspect that is communication and also how we can make our ideas meaningful in a few paragraphs or may in a few words. Many of us may have interesting things to write about and share with others as blog posts trying to drive traffic however people find themselves way from what they trying to say, which makes their thought less useful. Twitter application can be taken as an example of how important to deliver your message in a few words and that means that we have to go straight to our ideas. Businesses use Twitter to quickly share their information with people who are interested in their products or services and build relationship with customers so businesses should keep in their minds the idea behind “Shave Your Topic”. Also, Keek program, which is a video application, is another example of how important to take a step down to a related sub-sub-sub-topic or more because you only have 36 second to deliver your presentation.

 

Here are other related sources

 http://www.copyblogger.com/5-step-blogging-plan/

http://www.copyblogger.com/email-newsletter-response/

http://www.gather.com/viewArticle.action?articleId=281474976801783