Steps for Your Social Media Strategy

Posted: October 5, 2013 in Blog posts for the Digital Marketing course

These days, social media platforms have been used a lot by businesses as marketing programs to support their marketing strategies. However, the question here is that why have social media been used a lot by businesses?. The answer is that social media has become a part of people’s life and also it influences their daily life. Therefore, there is no wondering why businesses are using them.

For my post today, I have chosen a blog post, which talks about steps to determine the perfect social media strategy, to write about. Interestingly, the blog post gave five steps that set the foundation for a successful social marketing strategy and one of which is “define your goals” before diving into the social media world. The second step is “identify your target audience” and businesses in this step should ask themselves that who is our ideal customer?. The third step is “target the appropriate social media platforms” such as Facebook, Twitter, YouTube and etc. The following step is “define your unique selling proposition and core topics” and the last step is “create an editorial calendar”.

I have found that blog post interesting because it highlights two important steps, which are “define your goals” and “identify your target audience”. I strongly agree with the writer in these points, especially the first point, because it is important for businesses to know their goals of using social media platforms and also to know what kind of people are they looking for before diving into social media world. Moreover, “define your goals” is consider the foundation for any strategy to evaluate your results in the end. On the other hand, I have seen a lack of these steps because they do not include a step to measure the results.


Here are three related links


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